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Stand Out: How Creating a Catchy Slogan Wins Customers
Stick in the minds of your customers. If you are starting a new business, you may be looking at creating a catchy slogan. A slogan, as well as a strategic business name, helps leave an impression on...
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Current Customers First: Where to Emphasize Marketing Efforts
90% of profit comes from repeat customers Market your current customers now. The goal for any business is to create partnerships with their clients. A business must build long-term satisfying...
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How Chevy Runs Deeper Than You Think: The Key to Using Psychographics...
Modern demographic information may not be enough to understand consumers today. Instead, companies are using a new form of market segmentation known as psychographics. Psychographics segments the...
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ThySelf: How Reaching Consumers Self-Concept Created Success for Harley Davidson
Independence, Freedom, and Power are words that are being used to describe the personal theme of Harley Davidson Motorcycles and their owners. How has Harley Davidson become so successful? The key...
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Pairing Charity with Neuroscience: How American Express Ignited Consumer...
A new trend in marketing has developed over the last 30 years known as cause-marketing or cause-oriented marketing. This is the event which a for profit organization partners with a non-profit...
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Facebook Marketing: Is Social Media Really an Effective Marketing Tool?
Social Media Marketing is the largest growing trend in marketing today. Essentially, it is an extension of word of Guide to Marketing on Facebook and other Social Media Marketing Principals. mouth...
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